Acceptable use policy

You may only message a person who has given you their number for the purpose you are using it for. A number scraped from a website, bought in a list, collected for an unrelated purpose, or harvested from a group you joined is not consent, and sending to it is a breach of this policy regardless of what your message says.

This is not only an ethical position. Unsolicited messaging is the fastest way to get a number banned by WhatsApp, and a banned number is not a problem we can fix for you.

When someone asks to stop, stop — on that number and on every other number you operate through us. WaveSenda detects common opt-out phrases and records them, but the obligation is yours, and an opt-out recorded automatically is not a defence for continuing to send.

Do not require a person to create an account, reply with a code, or contact support in order to be left alone.

You may not use WaveSenda to send or facilitate:

• Unsolicited bulk or commercial messaging of any kind.
• Fraud, phishing, impersonation of a person, business or public body, or any message designed to obtain credentials, payment details or one-time codes under false pretences.
• Investment, cryptocurrency, gambling or lending offers targeted at people who did not ask for them.
• Malware, or links to it.
• Child sexual abuse material, or any content sexualising a minor. Accounts are terminated immediately and reported.
• Harassment, threats, incitement to violence, or content promoting hatred against a group of people.
• Content unlawful in the jurisdiction of either the sender or the recipient, including unlicensed pharmaceutical, weapon and controlled-substance sales.
• Election, health or public-safety misinformation distributed at scale.

• Evading WhatsApp’s own rate limits or bans — including rotating through numbers to continue a campaign that got a previous number banned.
• Circumventing the deliverability engine’s throttles and pauses, or operating a number in a way designed to hide its behaviour from health scoring.
• Reselling access without a reseller agreement, or sharing an API key with a third party outside your organisation.
• Automated scraping of contact lists, group member lists or profile data for any purpose other than serving your own conversations.
• Load testing against live numbers. Use a test key.

If an AI agent replies on your behalf, you are responsible for what it says. In particular you must not configure an agent to claim to be a specific named human, deny being automated when directly asked, or give medical, legal or financial advice it is not qualified to give.

Agents must offer a route to a person. The handoff mechanism exists for that reason and disabling every path to it is a breach of this policy.

We investigate on report, on abuse signals from our own systems, and on health data indicating a number is being used to send to people who did not want it. Depending on severity we may:

• Contact you and ask for an explanation.
• Throttle or pause sending on a specific number.
• Suspend an organisation’s access pending resolution.
• Terminate the account and retain evidence where the law requires it.

For the categories in clause 3 that involve serious harm we act immediately and without notice. For everything else we would rather have a conversation, because the most common cause of a breach here is a well-meaning business that misunderstood what consent means.

WaveSenda automates a standard WhatsApp account. WhatsApp’s own terms of service apply to that account and are enforced by WhatsApp, not by us. Compliance with this policy reduces the chance of a ban; it does not prevent one, and we cannot appeal one on your behalf.

If you have received an unwanted message sent through WaveSenda, report it to abuse@wavesenda.com with the sending number and, if you can, a screenshot. We investigate every report, and we will tell you the outcome where doing so does not breach another person’s privacy.